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When hearing the phrase online reputation management, the first thing that comes to mind is often a major brand name that has been plagued with a bad image, suggests Walter Halicki. Only a giant corporation would have to deal with someone blasting them and whomever is doing so is probably just trying to get money or free things…right?

The truth is, online reputation management is not only beneficial for large brands. In today’s digitally obsessed world, many people have nothing to gain from writing a review except simply sharing their experience or opinion. The only problem about this is dealing with someone who writes untrue, negative or harsh comments that have more of an impact than they may have realized. Small business can be severely impacted by this because they depend on keeping a steady customer base for their livelihood.  The same goes for individuals who deal with this as well. Stiff competition for jobs is rising in the economy, and employers often use search engines to learn more about potential job candidates, something important to consider reveals Walter Halicki.

Someone who is educated in the process of online reputation management can help any business, brand or individual create key strategies that will remove these negative items permanently instead of offering a quick fix that simply doesn’t last.

For all those who frustrated by these negative online issues, and sick of trying to find ways on your own to clean up search results that are affecting your livelihood, trust the reputation expert Walter Halicki to handle cleaning up your dirt online.For more information about this process, please visit