When hearing the phrase online reputation management, the first thing that comes to mind is often a significant brand name that has been plagued with a bad image, suggests Walter Halicki. Only a giant corporation would have to deal with someone blasting them, and whoever is doing so is probably just trying to get money or free things, right? Wrong.
The truth is, online reputation management is not only beneficial for large brands suggests Walter Halicki
Many people have nothing to gain from writing a review in today’s digitally obsessed world except simply sharing their experience or opinion. The only problem about this is dealing with someone who writes untrue, harmful, or harsh comments that have more of an impact than they may have realized. Any negative reviews can severely impact small businesses because they depend on keeping a steady customer base for their livelihood. And whether we like it or not, potential customers now put more faith in online reviews than in-person recommendations.
The same goes for individuals who deal with this as well. College admissions teams do not hide the fact that reviewing potential students’ online presence is now a generally accepted part of the admissions process. Stiff competition for jobs is rising in the economy, and employers often use search engines to learn more about potential job candidates before choosing who to interview. Before you decide to post that potentially harmful party picture or a political meme, these are essential things to consider, reveals Walter Halicki.
Even if you realize that some of your posts on social media may be inappropriate, simply deleting them is not enough. If another user has shared a post, it can reappear at any time, with or without your consent. Generally, the more negative the posting, the more likely it can come back to hurt you.
Experts educated in online reputation management can help any business, brand, or individual create vital strategies to help make your online presence more positive. Look for someone who can help these negative items disappear permanently rather than those offering a quick fix that simply won’t last. Improving the online reputation of either a business or a person is a process with many different facets. To achieve the desired results, know that it is a time-consuming process.
Many individuals and companies that attempt to restore a positive online reputation quickly become frustrated by a lack of results, especially if negative reputation issues affect your livelihood. If this is the case, you need to trust the reputation expert Walter Halicki to handle your online reputation or marketing needs.