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Never before have people been able to create, build and market a personal brand like we can today. This is in large part due to the technology-driven world we live in today. Online Reputation expert Walter Halicki shares that just like all of the big brands out there, we have to create strategies to manage our reputation both online and off.

One of the most common ways to interact with people is through the use of social media. Unfortunately, this is one area of the internet where some of the most common reputation management missteps occur. There are some simple things to remember to help portray your best sense of self online.

It’s important to take note of what you post and be cautious about any photos that will be appearing online. Every interaction you have, even online, can become connected with your brand. It’s important to find ways to be consistent.

Even the people you choose to follow on these sites can have an effect on your brand. What is posted on your page is kind of like a permanent record: once someone else shares it, then it becomes published into the world.

Reputation expert Walter Halicki knows that all of your own activity online can serve as a reflection of your collective brand, so find ways to carefully manage your social media use or other online interactions with a driven purpose. Your online behavior can influence your business, and if steps are taken to done correctly can help create a more positive reputation and build your brand.